AI SEO, AEO and GEO

Found in Google. Recommended by AI.

Technical SEO, content and AI visibility run as one program, on one report, by one team. Fifteen years of search work, applied to a channel nobody has fifteen years in.

Our position

Most agencies bolted GEO onto an SEO retainer. It does not work that way.

The same content earns both. A page that answers a buyer’s question properly is the page Google ranks and the page a model retrieves. What differs is the shape of the work: retrieval rewards clean structure and third-party corroboration in ways ranking never did.

Running the two as separate programs means paying twice for overlapping work and receiving two reports that disagree with each other.

One content planBuilt once against real demand, structured to work as a ranking page and as a retrievable passage.
One authority programThe placements that move AI answers are largely the placements that move rankings. We go after them once.
One reportRankings, traffic, citations and share of voice in the same document, on the same cadence, with the same person explaining it.
Mechanism

What actually happens when someone asks a model about your category

You cannot optimize for a system you cannot describe.

Stage 01

Retrieval

The model does not recall your page. It runs searches, pulls a set of documents and reads them. If your page is not retrievable for the query the model actually runs, nothing downstream matters. This is where technical work still decides everything.

Stage 02

Selection

From that set the model picks passages. It favours content that answers directly, is structured cleanly, carries specifics a summary cannot invent, and is corroborated somewhere other than your own site. This is why third-party presence does more work here than it ever did in ranking.

Stage 03

Citation

What gets named and what gets linked are different things. A mention puts your brand in the answer. A citation puts a link under it. The work that earns each is different, and a program that counts only one of them is measuring half the channel.

Scope

What the retainer covers

One program, one team, one report. The plans differ in pace, not in what is included.

01

Technical foundations

Crawlability, indexation, speed, internal structure and schema, monitored continuously rather than audited once. If a crawler cannot read the page, nothing else on this list matters.

02

Content built against real demand

Briefs built from search demand and from the prompts buyers actually use, then written for a person rather than to a word count.

03

Structure a model can retrieve

Direct answers near the top, clean headings, specifics a summary cannot invent, and schema that says what the page is. The work that earns a featured snippet is the work that earns a citation.

04

Third-party citation work

The sources models quote are mostly not your website. Editorial placements, comparison and roundup pages, communities and directories, worked deliberately rather than hoped for.

05

Migrations and releases without traffic loss

Redirect mapping, staging checks and post-launch verification. The cheapest way to lose a year of work is a launch nobody checked.

06

One report, every month

Rankings, organic traffic, citations, mentions and share of voice in one document, in plain English, with what we did and what we are doing next.

Measurement

Measured, not asserted

The most common thing a buyer has been told about AI visibility is that it cannot be tracked. It can, imperfectly, and the honest version is worth more than the confident one. Here is exactly what we measure and how.

The prompt set

Every number on this page depends on which questions we ask. So we publish the rules.

We agree a set of [50 to 350] prompts with you in week one: the questions a buyer in your category actually asks.
The set is frozen for the quarter. Changing prompts mid-engagement is the easiest way to manufacture a rising chart, so we do not do it. When the set does change, we say so and re-baseline.
Every prompt runs weekly across [ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini and Copilot].
Each prompt is sampled more than once per run, because models return different answers to identical questions and a single sample is noise.
[Screenshot · a real, anonymised prompt set]
[Screenshot · a real, anonymised monthly report]

What we report

Share of voice: your mentions as a proportion of all brand mentions across the tracked set
Citations: answers that link your domain, and which pages earn them
Mentions: answers that name you without a link
Average position: where you appear in an answer when you appear
Sentiment: how the answer describes you, and what it gets wrong
Cited sources: the domains models pull from in your category, and which of them do not mention you yet
AI referral traffic and conversions, separated in analytics from organic
Where most engagements start

Start with a diagnostic

A fixed-scope engagement that answers whether there is anything here worth paying for. Full technical crawl, a prioritized fix list your developers can work from, a baseline of where you currently appear across an agreed prompt set, and a recorded walkthrough. Delivered in [two weeks]. The fee is credited in full against the first month of a retainer started within 30 days.

Almost every agency in this category gives an audit away. We charge for it because it takes real work, and because a diagnostic somebody paid for is a diagnostic somebody reads.

Around 100 pages

Small

$950one-time

Full crawl, prioritized fix list, AI visibility baseline across [50] prompts, recorded walkthrough.

Book this diagnostic
Around 5,000 pages

Mid-size

$1,950one-time

Everything in Small, plus crawl budget and indexation analysis, Core Web Vitals, and structured data review.

Book this diagnostic
5,000+ pages

Large or complex

$3,900one-time

Everything in Mid-size, plus faceted navigation, international targeting, and developer-ready tickets.

Book this diagnostic
Timing

What is realistic, and when

Search work compounds. Anyone promising otherwise is selling a spike. Here is the shape of a normal engagement, including the part where nothing visible happens.

Month 101

Baseline

Technical fixes shipped, the prompt set agreed and frozen, tracking live across models and separated in your analytics. You get a number for where you stand today, which most companies have never had.

You get · a baseline you can argue with
Months 2-302

Foundation

Content and structural work on the pages that already have a chance. Movement usually shows in citations before it shows in rankings, because a model can change its answer in a week and a ranking cannot.

You get · first citation movement
Months 4-603

Compound

The content plan running at pace and third-party citation work landing. This is where rankings move in a way you would notice without a dashboard.

You get · measurable share of voice
Months 6-1204

Position

Category-level presence rather than page-level wins. The point at which the program is defensible rather than promising.

You get · a position competitors have to spend to take

Work shipped for

See the work
fiverr.Psychic SourceNaked NutritionMassage WarehouseRapidDirectApex BatchLOPOPayStubsNow
Fit

Whether this fits

A good fit

This works well when

People are already searching for what you sell and the problem is that they are not finding you
You can approve content and grant site access without a three-week internal process
You are willing to fund third-party placement on top of the retainer where the plan calls for it
You are measuring against pipeline rather than against a ranking screenshot
A poor fit

This is the wrong purchase when

You need results this quarter, in which case paid search is the honest answer and we will say so on the first call
You want guaranteed rankings or a guaranteed number of citations, which nobody can sell honestly
Your category has little search demand and no AI answer surface yet, which the diagnostic will tell you before you commit to a retainer
You want content volume rather than content that earns something
Pricing

Pricing

Every plan covers technical work, content, AI visibility and reporting. They differ in pace and in how much of the category we go after.

FoundationFor a site that needs the fundamentals right before anything else is worth doing.
$1,490/ mo
Get in touch
Continuous technical monitoring and fixesOn-page optimization across existing pagesAI visibility tracking, [50] prompts, weeklyMonthly report and call[Three]-month minimum, then month to month
ProgramFor a company treating search as a channel with a target on it.
$2,950/ mo
Get in touch
Everything in Foundation[4 to 6] pieces of new content each month, briefed and writtenAI visibility tracking, [150] prompts, weeklyStructural and citation work on the pages that can winQuarterly strategy review
CategoryFor a company intending to be the default answer in its category.
$5,900/ mo
Get in touch
Everything in ProgramThird-party placement and digital PR programmeAI visibility tracking, [350] prompts, weeklyWeekly reporting and a named roadmapDirect access to the people doing the work

Prices in USD. No setup fees. Diagnostic fees are credited in full against the first month when a retainer starts within 30 days. Third-party placement budget, where a plan calls for it, is quoted and approved separately before any spend.

bridgethegap FAQ

Questions

If your question is not here, one of us will answer it directly.

Still have questions?
01What is GEO, and is it the same as AEO?

GEO stands for generative engine optimization: the work of getting your brand named and your pages cited when someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews a question you should win. Some agencies call the same thing answer engine optimization, or AEO. They are the same practice under two names, and choosing between the labels matters far less than whether anyone can measure the result.

02Is SEO still worth doing?+
03How do you measure AI visibility, and can it be gamed?+
04What is the difference between a mention and a citation?+
05How long until this works?+
06Do you guarantee rankings or citations?+
07Which diagnostic size do I pick?+
08Is the diagnostic fee really credited?+
09What access do you need?+
10Do you write the content, or do we?+
11What is the third-party placement budget?+
Next

Whether there is anything here
worth paying for

Send us your web address. We will look, and reply with what we would do and whether it is worth doing. That is an opinion, not an audit. The audit is the diagnostic, and it costs money because it takes work.

Get in touch See the diagnostic
contact@bridgethegap.ai