Website migration

The riskiest thing you will do to your site this year.

Redesigns, replatforms, domain changes and consolidations, planned and verified so the traffic survives the launch. From $2,900. Engage us [six] weeks before go-live.

The trigger

Nobody notices a migration went wrong until the quarter is already gone.

The failure is never dramatic. A few hundred URLs redirect to the homepage instead of their equivalent. The schema does not come across. Hreflang stops reciprocating. Nothing looks broken to a person, so nobody checks, and eight weeks later somebody asks why organic is down forty percent and the answer is buried in a launch that everybody signed off on.

Mapped, not guessedEvery URL matched one to one, single hops, no chains, with a confidence score on each.
Verified before launchRender-versus-source checks on every template, on staging, before anyone goes live.
Watched after[Eight] weeks of daily monitoring with same-day response on regressions.
What you get

Six things arrive. All of them are named.

Artifacts, not activities. Each one is a thing you can open, keep and hand to someone.

01

A pre-migration baseline

Full crawl, [16] months of Search Console data, backlink profile, rank snapshot and a schema inventory, captured before anything changes. This is the only chance to take it.

02

A URL mapping spreadsheet

Old URL, new URL, redirect type, confidence score. Single hops only, no chains, with the awkward cases handled explicitly: pagination, facets, parameterised search, and pages you are choosing to drop.

03

A schema and hreflang preservation spec

What structured data exists today, what must survive, and hreflang reciprocity checked URL by URL.

04

A staging audit

Render-versus-source checks on every template, so content that exists for a person but not for a crawler is caught before launch rather than after.

05

A launch-day checklist, run by us

Robots, canonicals, sitemaps, the change-of-address, analytics continuity, and [200+] redirect smoke tests executed on the day.

06

[Eight] weeks of post-launch monitoring

Daily crawl and index monitoring, weekly reporting, and same-day response on any regression.

The clock

What happens, and when

The clock starts when we have what we need from you, and the first phase says exactly what that is.

Weeks 1-201

Baseline

Everything measured and captured while the old site still exists. The clock starts when we have crawl access and Search Console.

You get · a baseline that cannot be recreated later
Weeks 3-502

Mapping and spec

URL map built and reviewed with your developers, schema and hreflang spec written, edge cases resolved.

You get · a map your developers can implement
Week 603

Staging

Template-level verification on staging, and the launch checklist agreed with whoever is pressing the button.

You get · a go or no-go
Launch + [8] wks04

Monitoring

Checklist run on the day, then daily monitoring and weekly reporting.

You get · confirmation it worked, or a fix
Scope

What it is, and what it is not

In scope
01Baseline capture, before anything changes
02URL mapping with confidence scores
03Schema and hreflang preservation spec
04Staging verification, every template
05The launch-day checklist, run by us
06[Eight] weeks of monitoring
Not in scope

We plan and verify the migration, we do not build the new site. Development, design, content and the actual deployment are yours or your team's, unless the new site is one we are building under Managed Websites.

The line is the feature · scope creep is priced, not absorbed
The deliverable

What actually arrives

The URL mapping spreadsheet is the main artifact and it is the one your developers will live in. Alongside it: the baseline data, the preservation spec, the launch checklist as a runnable list, and weekly monitoring reports for [eight] weeks after go-live.

[Spreadsheet + specs][Weekly reports for 8 weeks][Launch-day checklist run by us]
Migration pack · contentsPre-migration baseline01URL mapping spreadsheet02Schema and hreflang spec03Staging audit findings04Launch-day checklist05Monitoring reports, weekly06
Pricing

Pricing

Published. Nothing here is quoted after the fact.

MigrationSingle site, single language, up to [5,000] URLs, no domain change.
from $2,900fixed price
Get in touch
Pre-migration baselineURL mapping spreadsheet with confidence scoringSchema and hreflang preservation specStaging audit across every templateLaunch-day checklist, run by us[Eight] weeks of post-launch monitoring
bridgethegap FAQ

Questions

If your question is not here, one of us will answer it directly.

Still have questions?
01Why does this cost money when agencies review migrations free?

A free migration review is a sales document for a rebuild. A paid engagement can tell you your plan is sound and step away after the checklist, which a free one structurally cannot. And the baseline it captures cannot be recreated once the old site is gone.

02What exactly arrives, and in what format?+
03Is the fee credited if we hire you?+
04What if the answer is that we do not need you?+
05What do you need from us, and when does the clock start?+
06How much traffic will we lose?+
07We have already launched and traffic dropped. Can you help?+
08Can you build the new site too?+
Next

A launch on
the calendar?

Tell us the platform, the URL count and the go-live date. We will reply with the price, the timeline, and the one thing to protect first, which costs nothing to know.

Get in touch See pricing
contact@bridgethegap.ai